Original Golden Bloom mark from Phi Brand Book 2.2
PHIFOUNDATION

One number. Everything.

PHI-000A SUNSEEDS SYSTEM
01 / THE NUMBER

One number.
Every decision.

φ = (1 + √5) ÷ 2

The big part is to the small part as the whole is to the big part. Cut a square from a golden rectangle and what is left is another golden rectangle.

1.6180339…

The golden ratio is the positive solution to x² = x + 1. It describes a relationship in which the whole is to the larger part as the larger part is to the smaller.

11/φ1 : 1.618…

One relationship. Infinite repetitions.

Remove a square from a golden rectangle. The rectangle that remains has the same proportions. Repeat the operation, and the relationship continues.

02 / LABORATORY

Play with
proportion.

An experimental space for geometry and structure.

WIDTH / HEIGHT = φ

Make a proportion.

Change the scale. The size changes; the ratio does not. Width ÷ height always equals φ.

Turn by 137.5°.

Place successive points at the golden angle and see a phyllotactic pattern emerge.

Angle 137.5° · Points arranged with square-root radial growth

Explore how a curve expands at a constant proportional rate. This is a mathematical demonstration, not the Golden Bloom mark.

03 / ARCHIVE

Trace the
connections.

A growing collection of histories, discoveries, references and original research.

Fibonacci · The golden angle · Architecture · Visual studies

7 entries

MATHEMATICS / 001

Fibonacci

A sequence whose successive ratios approach φ.

NATURE / 002

The Golden Angle

Approximately 137.5°. A turn associated with some patterns of phyllotaxis.

HISTORY / 003

Euclid

The division of a line in extreme and mean ratio.

ARCHITECTURE / 004

The Modulor

Le Corbusier’s proportional system for architectural design.

GEOMETRY / 005

Golden Rectangle

A rectangle whose longer side divided by its shorter side equals φ.

DESIGN / 006

Grid 1.0

The Phi System's 13-column layout, with 5:8 and 5:3:5 compositions.

IDENTITY / 007

Golden Bloom

The 34-petal Phi mark, constructed with successive 137.5° turns.

04 / ATELIER

Ideas made
visible.

Design, art, sound and language. Proportion becomes practice.

Graphic design · Architecture · Music · Literature · Digital media

01 / GRAPHIC DESIGN

Grid 1.0

Thirteen columns. A vocabulary of 5 + 8, 5 + 3 + 5, and 3 + 5 + 5.

02 / TYPOGRAPHY

Two steps make one φ.

A type ladder rising by √φ, from body copy to display.

03 / COMPOSITION

Measured space

9 · 15 · 24 · 39 · 63 · 102. Every gap belongs to the system.

04 / EXPERIMENT

Beyond the page

Investigating proportional structure in sound, language and moving images.

05 / FOUNDATION

Phi is you.

A system for making things with intention. A space for research, experimentation and creative discovery.

The Foundation manifesto and original presentations will inform the completed editorial content.

“One number. Every decision.”

Complexity behind simplicity.

Phi is a way of thinking about relationship, structure and creative decisions. The Foundation brings research and experimentation together with design and artistic practice.

Origins

Born from the Phi System, a SUNSEEDS project developed in Brighton.

Manifesto

The original manifesto will be published here in its approved form, without rewriting its voice.